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Which Design Principles Influence Acceptance and Motivation in Professional E-Learning?

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Beyond Knowledge: The Legacy of Competence

Abstract

E-learning is commonly offered in the context of further education. However, employees often do not use the e-learning in the intended way, either because they do not accept it or are not motivated to learn with it. As learning success depends on these two factors, this research focused on determining how different design principles influence acceptance and motivation. Medical sales representatives (n=117) were asked to complete a questionnaire concerning didactical, medial and technical design principles of the e-learning environment in which they worked, as well as their acceptance and motivation. Results showed that didactical and medial design principles specifically influenced acceptance and motivation. These results indicate that the didactical and the medial design are crucial factors for e-learning to achieve acceptance by and motivation of its users.

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Kopp, B., Schulze, E., Mandl, H. (2008). Which Design Principles Influence Acceptance and Motivation in Professional E-Learning?. In: Zumbach, J., Schwartz, N., Seufert, T., Kester, L. (eds) Beyond Knowledge: The Legacy of Competence. Springer, Dordrecht. https://doi.org/10.1007/978-1-4020-8827-8_12

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