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Effectiveness of Blended Learning in a Distance Education Setting

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Book cover The Power of Technology for Learning

Part of the book series: Advances in Business Education and Training ((ABET,volume 1))

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Abstract

Different teaching formats are available to teach university level courses like classroom education, distance education or a combination of both. Previous literature has not clearly shown the added value of classroom education compared to distance education. But, based on theoretical models, an added value of additional classroom teaching is expected, although this may differ depending on cognitive dimensions examined. This paper provides data from a setting in which two groups of students take the same distance education course in financial accounting. However, only one of these two groups of students receives additional classroom education. Apart from this difference, these two groups of students are comparable with regard to (a.o.) work experience and prior education. The statistical results for this study are based on open-ended exam questions filled out by both groups of students, while distinguishing between different cognitive dimensions. Empirical results indicate that additional classroom education does not affect overall exam results, but does affect different cognitive dimensions.

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Notes

  1. 1.

    Krathwohl (2002) distinguishes between different levels of cognitive dimensions, based on the taxonomy of educational objectives by Bloom et al. (1956). This study is partially based on this taxonomy, which consists of six major categories: knowledge, comprehension, application, analysis, synthesis and evaluation.

  2. 2.

    The “deep approach” to learning (Davidson, 2002) entails looking for meaning in the matter being studied and relating it to other experiences and ideas with a critical approach.

  3. 3.

    The term metacognitive skills has been described by Flavell (1979: 907) as the “knowledge or beliefs about what factors or variables act and interact in what ways to affect the course and outcome of cognitive enterprises”.

  4. 4.

    Students are not randomly assigned over the distance learning and blended learning variant. This may possibly induce a self-selection bias in our data, for which we try to control by checking a.o. prior education levels.

  5. 5.

    Enrolling in the Financial Controller programme is considerably more expensive for students than enrolling in the MSc programme of the OUNL. On the other hand, students of the Financial Controller programme are often reimbursed by their employers for the tuition fees.

  6. 6.

    The authors first indexed the exam questions individually. For about 90% of the exam questions, indexation resulted in the same cognitive dimensions. The remaining 10% of questions were indexed by mutual agreement between the authors.

  7. 7.

    The categorisation of questions in three different types can be compared to Bloom’s (1956) taxonomy in the following manner: knowledge questions constitute level 1.0 and 2.0 of Bloom’s taxonomy, application questions constitute level 3.0 and insight questions constitute level 4.0.

  8. 8.

    The categorisation of prior education levels is based on the OUNL’s student database.

  9. 9.

    Dutch higher tertiary education can be divided in two groups: colleges and universities. Colleges mainly have educational activities, while universities also have research activities. The educational level of colleges is somewhat below that of universities.

  10. 10.

    This includes specialist studies like assistant controller and certified accountants, but not at university level.

  11. 11.

    Such scores typically represent student who have registered, but not taken part in the exam. The blended learning students exhibit more “0” scores due to different exam registration procedures at the colleges.

  12. 12.

    In order to pass the exam, students have to attain a minimum score of 55%. The average overall scores indicate that almost half of the students pass the exam.

  13. 13.

    These differences in scores on different types of questions may also be affected by a self-selection bias, as indicated by Colliver (2000). To control for this, our empirical design uses control variables. Supplemental analyses (not reported) do not show large differences between individual colleges exam scores.

  14. 14.

    As our data sample includes re-sit students, we include a dummy variable to examine whether re-sit students have different scores compared to first-time students. The results (not reported) indicate that re-sit students have lower overall exam scores, but do not affect the interaction between the blended learning variable and different cognitive dimensions.

  15. 15.

    A number of students have studied previously at another university. Typically, this prior study is in a completely different area, like engineering. Despite this possible advantage, they do not outperform students with other educational backgrounds.

  16. 16.

    Analyses using an ANOVA design (not reported) provide similar results.

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Appendix A Mean Exam Scores for Different Types of Prior Education

Appendix A Mean Exam Scores for Different Types of Prior Education

Prior education level

Number of observations

Mean exam score

Mean score knowledge questions

Mean score on application questions

Mean score on insight question

Not available

158

55.7%

57.9%

52.9%

50.6%

High School

41

55.5%

59.3%

49.9%^

36.7%

Middle-level vocational training

36

51.8%

52.6%

49.9%

51.8%

Colleges

1,422

53.7%*

54.8%*

52.4%*

41.4%

Specialist vocational training

299

56.6%*

55.2%

57.7%*^#

38.1%

University

105

55.2%

58.2%*

51.4%#

49.0%

  1. *, ^, #: indicate significant differences between percentages in the same column with the same symbol

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Castelijn, P., Janssen, B. (2008). Effectiveness of Blended Learning in a Distance Education Setting. In: Barsky, N.P., Clements, M., Ravn, J., Smith, K. (eds) The Power of Technology for Learning. Advances in Business Education and Training, vol 1. Springer, Dordrecht. https://doi.org/10.1007/978-1-4020-8747-9_4

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