Advertisement

Blogging from the Top: A Survey of Higher Education Leaders’ Use of Web 2.0 Technologies

  • David C. Wyld

Abstract

This paper examines the rise of blogging amongst college and university presidents and other higher education officials in the United States and Canada. Due to its accessibility, blogging has become the foremost Web 2.0 technology. Blogging has now emerged as a new communications tool for both private and public sector executives. This is proving true in the college and university environment as well. While prior research has examined the use of blogging in college instruction and for disseminating thought and research, the present research is unique for its systematic look at the state of blogging by top college and university officials. While the research finds limited blogging amongst top academic officers at present, the projections are that this will grow exponentially in the future as blogs become more common. The paper concludes with a research agenda as more and more top higher education administrators look to enter the blogosphere as an important part of their official job functions.

Keywords

Professional Learning Community Virtual Paper Major Search Engine Public Relation Office High Education Administrator 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. L. Grossman, “Person of the Year: You. Yes, you. You control the Information Age. Welcome to your world,” Time, December 13, 2006, http://www.time.com/time/magazine/printout/0,8816,1569514,00.html.
  2. C. Loving, C. Schroeder, R. Kang, C. Shimek, and B. Herbert, “Blogs: Enhancing links in a professional learning community of science and mathematics teachers, Contemporary Issues in Technology and Teacher Education, April 2007, http://www.citejournal.org/vol6/iss4/science/article1.cfm.
  3. D. Weil, “Three reasons to publish an e-newsletter AND a blog,” Marketingprofs.com, April 13, 2004, http://www.marketingprofs.com/4/weil11.asp.
  4. T. Mortensen, “Personal publication and public attention,” in Into the blogosphere: Rhetoric, community, and culture of weblogs, L. Gurak, S. Antonijevic, L. Johnson, C. Ratliff, & J. Reyman, Eds.,.2004, http://blog.lib.umn.edu/blogosphere/personal_publication.html.
  5. M.B. Zuckerman, “The wild, wild web,” U.S. News amp; World Report, December 5, 2005, http://www.usnews.com/usnews/opinion/articles/051205/5edit.htm.
  6. S. Glogoff, “Instructional blogging: Promoting interactivity, student-centered learning, and peer input, Innovate, June/July 2005, http://www.innovateonline.info/index.php?view=article&id=126.
  7. M. Fisher, “University president blogs, and the hits keep coming, Dayton Daily News, April 30, 2006, http://www.daytondailynews.com/localnews/content/localnews/daily/0430prezblog.html.
  8. Cedarville University, Public Relations Office, Press release: University president’s blog a hit., May 10, 2006, http://www.cedarville.edu/departments/marketing/publicrelations/newsarticle.cfm?id=2132271424.
  9. B. Payne, “Blog for business: Is it right for your company? Marketingprofs.com, October 14, 2003, http://www.marketingprofs.com/3/payne2.asp.
  10. D. Wyld, The blogging revolution: Government in the age of Web 2.0, The IBM Center for the Business of Government, Washington, DC, June 2007, http://www.businessofgovernment.org/pdfs/WyldReportBlog.pdf.
  11. A. Holloway, “To blog or not to blog?” Canadian Business, January 14, 2007,http://www.canadianbusiness.com/columnists/andy_holloway/article.jsp?content=20061225_84386_84386.
  12. A. Lenhart and S. Fox, Bloggers: A portrait of the Internet’s new storytellers, The Pew Internet & American Life Project. July 19, 2006, http://www.pewinternet.org/pdfs/PIP Bloggers Report July 19 2006.pdf.
  13. R. Bornstein, “The authentic, and effective, college president,” The Chronicle of Higher Education, vol. 50, p. B16, July 30, 2004.Google Scholar
  14. H. Farrell, “The blogosphere as a carnival of ideas,” The Chronicle of Higher Education, October 7, 2005, http://chronicle.com/free/v52/i07/07b01401.htm.
  15. A. Gilbert, “FAQ: Blogging on the job,” News.com, March 8, 2005, http://news.com.com/FAQ+Blogging+on+the+job/2100-1030_3-5597010.html?tag=nl.
  16. L. Vaas, “What blogs, podcasts, feeds mean to bottom line,” eWeek, August 25, 2005, http://www.eweek.com/article2/0,1895,1852423,00.asp.
  17. Anonymous, “College president deletes off-color Facebook profile,” The Washington Times, October 18, 2007, http://washingtontimes.com/article/20071018/METRO/110180056/1004
  18. I. Tribble, “Bloggers need not apply,” The Chronicle of Higher Education, July 8, 2005, http://chronicle.com/jobs/2005/07/2005070801c.htm.
  19. C. Butler, “Blogging their way through academe,” U.S. News amp; World Report, vol. 140, pp. 48-51, April 14, 2006.Google Scholar
  20. B. McConnell and J. Huba, “Seven reasons why businesses should blog now,” Marketingprofs.com, September 28, 2004, http://www.marketingprofs.com/4/huba11.asp.
  21. C. Graves, The executive blogger’s guide to building a nest of Blogs, Wikis amp; RSS, May 2006, http://www.ogilvypr.com/pdf/bloggers-guide.pdf.

Copyright information

© Springer Science+Business Media B.V. 2008

Authors and Affiliations

  • David C. Wyld
    • 1
  1. 1.Department of ManagementSoutheastern Louisiana UniversityHammondUSA

Personalised recommendations