Abstract
Recent years have seen scores of retail and manufacturing companies exploring innovative pricing strategies in an effort to improve their operations and ultimately the bottom line. Firms are employing such varied tools as dynamic pricing over time, target pricing to different classes of customers, or pricing to learn about customer demand. The benefits can be significant, including not only potential increases in profit, but also improvements such as reduction in demand or production variability, resulting in more efficient supply chains.
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Chan, L.M.A., Shen, Z.J.M., Simchi-Levi, D., Swann, J.L. (2004). Coordination of Pricing and Inventory Decisions: A Survey and Classification . In: Simchi-Levi, D., Wu, S.D., Shen, ZJ. (eds) Handbook of Quantitative Supply Chain Analysis. International Series in Operations Research & Management Science, vol 74. Springer, Boston, MA. https://doi.org/10.1007/978-1-4020-7953-5_9
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