Abstract
The Internet has provided traditional manufacturers and retailers a new avenue to conduct their business. On one hand, utilizing the Internet channel potentially could increase the market for the firm and, due to synergies involved, reduce the costs of operations. On the other hand, a new channel threatens existing channel relationships through possible cannibalization. This chapter explores recent research on coordination opportunities that arise for firms that participate in both traditional channels as well as internet channels. Three areas of coordination are discussed: procurement, pricing, and the backend operations of distribution and fulfillment.
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Cattani, K.D., Gilland, W.G., Swaminathan, J.M. (2004). Coordinating Traditional and Internet Supply Chains. In: Simchi-Levi, D., Wu, S.D., Shen, ZJ. (eds) Handbook of Quantitative Supply Chain Analysis. International Series in Operations Research & Management Science, vol 74. Springer, Boston, MA. https://doi.org/10.1007/978-1-4020-7953-5_15
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DOI: https://doi.org/10.1007/978-1-4020-7953-5_15
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