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Modeling Conflict and Coordination in Multi-Channel Distribution Systems: A Review

  • Chapter
Handbook of Quantitative Supply Chain Analysis

Part of the book series: International Series in Operations Research & Management Science ((ISOR,volume 74))

Abstract

For any company with a product to sell, how to make that product available to the intended customers can be as crucial a strategic issue as developing the product itself1. While distribution channel choice is a very traditional concern, for many companies it has recently come under intense scrutiny due to a number of major developments. The expanding role of the Internet in consumer and business procurement activity has created new opportunities for access to customers. Information and materials handling technologies have broadened the feasible set of sales and distribution activities that a producer might reasonably perform. The economics of materials delivery has been transformed by the pervasive logistical networks deployed by third-party shipping powerhouses such as Federal Express and United Parcel Services. As a result, many manufacturers are reconsidering their approaches to distribution, with particular attention to the role of intermediaries2.

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Authors and Affiliations

  1. OMIS Department, Leavey School of Business, Santa Clara University, Santa Clara, CA, 95053, USA

    Andy A. Tsay & Narendra Agrawal

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  1. Andy A. Tsay
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  2. Narendra Agrawal
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  1. Massachusetts Institute of Technology, USA

    David Simchi-Levi

  2. Lehigh University, USA

    S. David Wu

  3. University of Florida, USA

    Zuo-Jun Shen

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Tsay, A.A., Agrawal, N. (2004). Modeling Conflict and Coordination in Multi-Channel Distribution Systems: A Review . In: Simchi-Levi, D., Wu, S.D., Shen, ZJ. (eds) Handbook of Quantitative Supply Chain Analysis. International Series in Operations Research & Management Science, vol 74. Springer, Boston, MA. https://doi.org/10.1007/978-1-4020-7953-5_13

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  • DOI: https://doi.org/10.1007/978-1-4020-7953-5_13

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