Color plays a key role in determining a consumer’s response to a product appearance. A gray-theory-based linguistic evaluation method and a color-harmony-based aesthetic evaluation method are combined in this study to diagnose appropriate productcolor schemes. Accordingly, this study develops a RGB-based quantitative aesthetic and linguistic measurement scheme to evaluate the image perception of a particular product-color scheme. In an inverse process, genetic algorithms are applied to search for the nearoptimal color combination which satisfies the designer’s specified product-color linguistic evaluation goal and achieves a high degree of color harmony.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Birkhoff, GD: 1933, Aesthetic measure, Harvard University Press, Cambridge, Massachusetts.
Choo, S and Kim, Y: 2003, Effect of color on fashion fabric image, Color Research and Application 28(3): 221-226.
Deng, JL: 1987, Essential topics on gray system: theory and applications, Huazhong University of Science and Technology Press, Wuhan, China. optimization and machine learning, Addison-Wesley, Massachusetts.
Hsiao, SW: 1994, Fuzzy set theory on car-color design, Color Research and Application 19(3): 202-213.
Hsiao, SW: 1995, A systematic method for color planning in product design, Color Research and Application 20(3): 191-205.
Hsiao, SW and Tsai, HC: 2004, Use of Gray System Theory in product-color planning, Color Research and Application 29(3): 222-231.
Moon, P and Spencer, DE: 1944a, Aesthetic measure applied to color harmony, Journal of the Optical Society of America 34(4): 234-242.
Moon, P and Spencer, DE: 1944b, Geometric formulation of classical color harmony, Journal of the Optical Society of America 34(1): 46-59.
Moon, P and Spencer, DE: 1944c, Area in color harmony, Journal of the Optical Society of America 34(2): 93-103.
Ou, LC, Luo, MR, Woodcock, A and Wright, A: 2004, A study of colour Emotion and colour preference. Part I: colour emotions for single colours, Color Research and Application 29 (3): 232-240.
Shen, YC, Chen, YS and Hsu, WH: 1996, Quantitative evaluation of color harmony via linguistic-based image scale for interior design, Color Research and Application 21(5): 353-374.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2007 Springer
About this paper
Cite this paper
Tsai, HC., Hung, CY., Hung, FK. (2007). Automatic Product Color Design Using Genetic Searching. In: Dong, A., Moere, A.V., Gero, J.S. (eds) Computer-Aided Architectural Design Futures (CAADFutures) 2007. Springer, Dordrecht. https://doi.org/10.1007/978-1-4020-6528-6_38
Download citation
DOI: https://doi.org/10.1007/978-1-4020-6528-6_38
Publisher Name: Springer, Dordrecht
Print ISBN: 978-1-4020-6527-9
Online ISBN: 978-1-4020-6528-6
eBook Packages: Architecture and DesignEngineering (R0)