Green Landscapes: Exogenous Economic Benefi ts of Environmental Improvement

  • Douglas Johnston
  • John Braden
Part of the The GeoJournal Library book series (GEJL, volume 89)

A past study of the landscape architecture profession and resulting marketing strategy emphasized the value added by design services (Bookout 1994). It supported the notion that design was not necessarily a luxury, a loss-leader, or other marginal(ized) component of the built environment, but had real value. Nonetheless, the marketing still smacked of triviality – the notion that landscape architectural contributions were something akin to an “after-market” product of land development rather than a fundamental element of the building process. We argue here that the benefits of environmental improvement through mitigation and prevention form a more core component of land-use decision-making.

Keywords

Depression Petroleum Income Marketing Flare 

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Copyright information

© Springer Science + Business Media B.V 2008

Authors and Affiliations

  • Douglas Johnston
    • 1
  • John Braden
    • 1
  1. 1.University of Illinois at Urbana-ChampaignChampaignUSA

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