Green Landscapes: Exogenous Economic Benefi ts of Environmental Improvement
A past study of the landscape architecture profession and resulting marketing strategy emphasized the value added by design services (Bookout 1994). It supported the notion that design was not necessarily a luxury, a loss-leader, or other marginal(ized) component of the built environment, but had real value. Nonetheless, the marketing still smacked of triviality – the notion that landscape architectural contributions were something akin to an “after-market” product of land development rather than a fundamental element of the building process. We argue here that the benefits of environmental improvement through mitigation and prevention form a more core component of land-use decision-making.
KeywordsDepression Petroleum Income Marketing Flare
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