Implications for Nonprofit Organizations
This chapter briefly summarizes the implications of this educational approach for social initiatives by nonprofit organizations. These implications extend to both governmental organizations and NGOs. We begin by emphasizing the distinct aspects of our program in terms of a focus on the know-why followed by the know-how. We then discuss how consumer and entrepreneurial literacy programs can complement other initiatives. Another section highlights the need for nonprofit organizations to adopt marketplace literacy education for their employees and volunteers and view developmental approaches from the perspective of satisfying “customers.” We then discuss operational aspects of our program. The chapter concludes with a discussion of scaling and customization issues based on our experience to date.
KeywordsIncome Marketing Expense Fishing Dura
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