This chapter briefly summarizes the implications of this educational approach for social initiatives by nonprofit organizations. These implications extend to both governmental organizations and NGOs. We begin by emphasizing the distinct aspects of our program in terms of a focus on the know-why followed by the know-how. We then discuss how consumer and entrepreneurial literacy programs can complement other initiatives. Another section highlights the need for nonprofit organizations to adopt marketplace literacy education for their employees and volunteers and view developmental approaches from the perspective of satisfying “customers.” We then discuss operational aspects of our program. The chapter concludes with a discussion of scaling and customization issues based on our experience to date.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Ackerly, B. A. (1995). Testing the tools of development: Credit programmes, loan involvement and women's empowerment. IDS Bulletin, 26(3), 56–68.
Andreasen, A. and Kotler, P. (2002). Strategic Marketing for Nonprofit Organizations, 6th edition. Prentice-Hall.
Conroy, J. D. (2003). The Challenges of Microfinancing in Southeast Asia. Institute of Southeast Asian Studies, Singapore.
Fairley, J. (1998). New strategies for microenterprise development: Innovation, integration, and the trickle-up approach. Journal of International Affairs, 52(1), 339–350.
Kabeer, N. (2001). Conflicts over credit: Re-evaluating the empowerment potential of loans to women in rural Bangladesh. World Development, 29(1), 63–84.
McDermott, P. (2001). Globalization, women, and development: microfinance and factory work in perspective. LBJ Journal of Public Affairs, 13(1), 65–79.
McGuire, P. B. and Conroy, J. D. (2000). The microfinance problem. Asia-Pacific Review, 7(1), 90–108.
Viswanathan, M. and Gau, R. (2005). Functional illiteracy and nutritional education in the United States: A research-based approach to the development of nutritional education materials for functionally illiterate consumers. Journal of Macromarketing, 25, 187–201.
Viswanathan, M., Rosa, J., and Harris, J. (2005). Decision making and coping of functionally illiterate consumers and some implications for marketing management. Journal of Marketing, 69(1), 15–31.
Rights and permissions
Copyright information
© 2008 Springer Science + Business Media B.V
About this chapter
Cite this chapter
(2008). Implications for Nonprofit Organizations. In: Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces. Education in the Asia-Pacific Region: Issues, Concerns and Prospects, vol 12. Springer, Dordrecht. https://doi.org/10.1007/978-1-4020-5769-4_8
Download citation
DOI: https://doi.org/10.1007/978-1-4020-5769-4_8
Publisher Name: Springer, Dordrecht
Print ISBN: 978-1-4020-5768-7
Online ISBN: 978-1-4020-5769-4
eBook Packages: Humanities, Social Sciences and LawEducation (R0)