This work has a number of implications for research and practice in subsistence marketplaces. The educational approach in itself has direct implications for business practice. The translation and modification of generic business concepts to an educational program focused on subsistence contexts highlights a number of issues of relevance to business education, research and practice. These issues are directly relevant to businesses that work with individuals in subsistence marketplaces along elements of the value chain as entrepreneurs and as customers. The research underlying the educational program also has important implications for business. Unique to this research in distinguishing it from other approaches to studying poverty is the bottom-up focus here that can be contrasted with a macrolevel economic focus or a medium level business strategy focus.
We begin by discussing implications of the educational program for business, covering potential applications. We then derive implications inherent in our translation of generic business concepts to subsistence contexts. We then cover implications of our research for business. We conclude with a discussion of the challenges that subsistence marketplaces pose to business research and practice.
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(2008). Implications for Business. In: Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces. Education in the Asia-Pacific Region: Issues, Concerns and Prospects, vol 12. Springer, Dordrecht. https://doi.org/10.1007/978-1-4020-5769-4_10
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DOI: https://doi.org/10.1007/978-1-4020-5769-4_10
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