This chapter provides a brief summary of our basic research. The discussion is organized by first describing the method we employed. We then present a background on the individual context and the larger marketplace context, followed by brief profiles of a buyer and a seller that put human faces to our research. We also discuss product interactions, marketplace interactions, and unique characteristics of the product and market interactions that we studied. The final section focuses on the development of consumer and entrepreneurial skills in the subsistence marketplaces we studied.
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(2008). Basic Research on Low-Literate, Low-Income Buyers and Sellers. In: Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces. Education in the Asia-Pacific Region: Issues, Concerns and Prospects, vol 12. Springer, Dordrecht. https://doi.org/10.1007/978-1-4020-5769-4_1
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DOI: https://doi.org/10.1007/978-1-4020-5769-4_1
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