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Boyles, D.R. (2007). Marketing Sameness: Consumerism, Commercialism, and the Status Quo. In: Smart, J.C. (eds) Higher Education: Handbook of Theory and Research. Higher Education: Handbook of Theory and Research, vol 22. Springer, Dordrecht. https://doi.org/10.1007/978-1-4020-5666-6_11
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