Synergy and groupthink
Given that belonging to any group or team involves a sacrifice of at least a degree of individuality there must be very good reasons why people join with others. As was shown in Chapter 1, humans are social animals and the individual sacrifices of freedom of action are compensated for by the benefits of being and working with others.
KeywordsEurope Marketing Turkey Liner Hunt
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Recommended Further Reading
- Further information on groupthink can be found in I. Janis, Groupthink (1982), and Paul Hart (ed.), Beyond Groupthink (1997).Google Scholar