• W. Stewart Howe


This chapter begins by adopting a working definition of the term diversification. This is followed by an examination of the forces which encourage businesses to diversify from a market in which they are established or to operate from the beginning on a diversified front. It is then asked if there is any particular direction in which firms are likely to diversify from a particular market base. This is followed by a discussion of the ultimate form of diversification — the conglomerate company. The chapter concludes by analysing the wider economic issues for the working of the economy as a whole which are raised by corporate diversification.


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© W. Stewart Howe 1978

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  • W. Stewart Howe

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