Abstract
By the provision of his promotional programme the product manager has already put into the hands of the sales force a considerable weaponry with which they can expect to fight their battles over the year to come. As such the programme is an important part of the sales policy he has planned for his product.
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© 1981 J. R. Bureau
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Bureau, J.R. (1981). Sales Policy. In: Brand Management. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-86068-5_7
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DOI: https://doi.org/10.1007/978-1-349-86068-5_7
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-31903-1
Online ISBN: 978-1-349-86068-5
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