Sales Policy

  • J. R. Bureau
Chapter
Part of the Macmillan Studies in Marketing Management book series (STMM)

Abstract

By the provision of his promotional programme the product manager has already put into the hands of the sales force a considerable weaponry with which they can expect to fight their battles over the year to come. As such the programme is an important part of the sales policy he has planned for his product.

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Copyright information

© J. R. Bureau 1981

Authors and Affiliations

  • J. R. Bureau
    • 1
  1. 1.Department of MarketingUniversity of StrathclydeUK

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