Financial Control

Bureau, J. R.

doi:10.1007/978-1-349-86068-5_15

J. R. Bureau²

Part of the book series: Macmillan Studies in Marketing Management ((STMM))

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Abstract

The marketing planner should have a profound understanding of the financial objectives of the company, and of the financial objectives of the products for whose marketing plans he is responsible.

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Department of Marketing, University of Strathclyde, UK
J. R. Bureau (Lecturer)

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J. R. Bureau
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Bureau, J.R. (1981). Financial Control. In: Brand Management. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-86068-5_15

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DOI: https://doi.org/10.1007/978-1-349-86068-5_15
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-31903-1
Online ISBN: 978-1-349-86068-5
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)

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