Abstract
Up to this point in the examination of the product plan the impression has no doubt been given that it is the exclusive work of the product manager: he alone masterminding all of the detailed plans, heroically emerging from his seclusion to announce to the world brilliant solutions to unsolvable problems.
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© 1981 J. R. Bureau
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Bureau, J.R. (1981). Contributors to the Product Plan. In: Brand Management. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-86068-5_10
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DOI: https://doi.org/10.1007/978-1-349-86068-5_10
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-31903-1
Online ISBN: 978-1-349-86068-5
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