Abstract
The development of the credit card is probably the most significant phenomenon of the modem banking scene. Basically, the use of credit cards enables one to take advantage of the two essential aspects of the banking function: (i) The transmission of payments, (ii) The granting of credit. The development of the bank credit card allowed for the first time the use of these two functions together.
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Notes and references
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© 1984 Arthur Meidan
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Meidan, A. (1984). Marketing of bank credit cards. In: Bank Marketing Management. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-86033-3_9
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DOI: https://doi.org/10.1007/978-1-349-86033-3_9
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