Are we succeeding?

  • Alan Maryon-Davis
Chapter

Abstract

The question ‘Are We Succeeding?’ must surely be one of the most difficult that health educators, or at least any of us involved in providing the public with health information or advice, have to face. And yet, if health education, at whatever level, is to be truly effective rather than a series of mere shots in the dark, then some attempt has to be made to evaluate it. Such an attempt assumes particular importance when large sums of public money are being spent on mass media campaigns. After all, if lessons are to be learnt and future efforts not wasted, then we must look as objectively and critically as possible at what we are trying to do, what we are doing, and the way we are doing it.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Florey, C du V., Melia, RJ.W. and Darby, S.C. (1978). Changing mortality for ischaemic heart disease in Great Britain 1968–76. Brit, med J., 1, 635–637CrossRefGoogle Scholar
  2. Puska, P. et al. (1979). Changes in coronary risks factors during comprehensive five-year community programme to control cardio-vascular diseases. Brit. med J., 2, 1173CrossRefGoogle Scholar
  3. Stamler, J. (1979). In: Nutrition, Lipids and Coronary Heart Disease, p.25 (Ed. R.I. Levy, B.M. Rifkind, B. Dennis and N.D. Ernst). New York: Raven PressGoogle Scholar

Copyright information

© The Kellogg Company of Great Britain Limited 1981

Authors and Affiliations

  • Alan Maryon-Davis

There are no affiliations available

Personalised recommendations