Tourism and Cold Water Islands in the North Atlantic
When we think about islands, in the tourism context, invariably the images that come to mind are those of sun-drenched, white-sanded, palm-fringed paradises. There are, however, alternatives — destinations which are much more on the periphery of mainstream tourism but for which tourism has been, is or is planned to be, an important component within their profiles of economic activity. Such cold water islands do not have the intrinsic climatic advantages of sun destinations but, none the less, attract visitors for very different reasons — the natural environment, outward bound activity, culture and heritage, to name but a few. Iceland, the Shetlands, the Hebrides, and the Falklands are examples of locations which are seeking to attract visitors without the advantages which sun islands have at their disposal. Other such islands, generally rather closer to main centres of population, developed in popularity relatively early in the growth of modern tourism and, in some cases, have suffered relative decline in the face of competition from warmer alternatives. The Isle of Man, the Channel Islands, and the Baltic islands of Bornholm, Gotland and the Ålands are examples of cold water islands which experienced their tourism heydays between ten and fifty years ago and have been struggling to adjust and re-focus their tourism offering in the light of changing market demands since that time.
KeywordsEurope Transportation Marketing Expense Fishing
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