Organizing Around Not-Yet-Embodied Knowledge

  • Claus Otto Scharmer


This chapter is an attempt to answer two questions: what kind of knowledge does it take to sense and actualize emergent market opportunities? and what processes allow for generating this form of knowing? The hypothesis that underlies these questions is that there are two forms of tacit knowledge: (1) embodied tacit knowledge, which is usually referred to as tacit knowledge, and (2) and not-yet-embodied tacit knowledge which the author refers to as ‘self-transcending’ knowledge. The chapter is organized into five sections. The first section covers the changing nature of competition in emerging markets. The next two sections introduce the concept of self-transcending knowledge and illustrate self-transcending knowledge with a business case example. The fourth section concludes with introducing a double knowledge spiral for organizing around not-yet-embodied knowledge. Finally, I discuss the implications which revolve around processes that alter the field-logic of conversational action towards reflective and generative dialogues.


Knowledge Management Tacit Knowledge Explicit Knowledge Aesthetic Experience Language Game 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Claus Otto Scharmer 2000

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  • Claus Otto Scharmer

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