Practicing Public Diplomacy in Brazil

  • Hans N. Tuch


Brazil in the early 1970s challenged U.S. diplomacy on many fronts, including its public diplomacy. One of the largest countries in the world, occupying one half of the South American continent, Brazil was rapidly evolving from “developing” into “developed” status. Its impressive potential in industrialization, agricultural production, and raw materials supply was far from fully realized. Over 30 million of its people, fully one third of the population, living in the arid Northeast, existed outside of the country’s economic life — destitute, illiterate, unstable, emigration-prone.


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  1. 4.
    Crimmins was also a public servant who took the term seriously and personally. On one occasion he literally had to put his career on the line to save the life of a U.S. citizen who had been imprisoned and tortured by the Brazilian military in Recife. Crimmins never hesitated. He personally protested to the foreign minister — in this case, appropriately, in a confidential and not public manner — in such strong terms that the Brazilians came close to terminating his assignment as ambassador; but his action helped save a man’s life. See Jeffrey D. Merritt, “The Ford Administration Response to Human Rights Violations in Brazil,” in The Diplomacy of Human Rights, David D. Newsom, ed. (Washington, DC: Institute for the Study of Diplomacy and University Press of America, 1986), 111–15.Google Scholar

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© Institute for the Study of Diplomacy, Georgetown University, Washington, D.C. 1990

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  • Hans N. Tuch

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