Defining Public Diplomacy

  • Hans N. Tuch


Whether one dates its beginning to the Sermon on the Mount, the seventeenth century Pontifical Congregation for the Propagation of the Faith, the Declaration of Independence, President Truman’s “Campaign of Truth,” or the founding of the Murrow Center at the Fletcher School of Law and Diplomacy in 1965, public diplomacy has been around for a long time. It may not always have been accepted as an intellectual concept, as an academic discipline, or as a profession in which qualified Foreign Service officers engage. But as governments have come to realize that foreign relations can no longer be managed by traditional diplomatic practices alone, public diplomacy has become an imperative of a nation’s international life.


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  1. 4.
    Arthur Goodfriend, The Twisted Mind (New York: St. Martin’s Press, 1963), 141.Google Scholar
  2. 6.
    In Richard Starr, ed., Public Diplomacy: USA versus USSR (Stanford, CA: Hoover Institution Press, Stanford University, 1986), 283.Google Scholar
  3. 9.
    Gifford D. Malone, Political Advocacy and Cultural Communication: Organizing the Nation’s Public Diplomacy (Lanham, MD: University Press of America, 1988), 1–11.Google Scholar

Copyright information

© Institute for the Study of Diplomacy, Georgetown University, Washington, D.C. 1990

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  • Hans N. Tuch

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