Marketing Decisions: The Five ‘Ps’
Marketing decisions encompass the key elements of a marketing plan. These decisions concern what is often referred to as the 5 ‘Ps’: Positioning, Product, Price, Place (distribution) and Promotion (communication). These decisions typically deal with the following issues: How should we position our offer? What product line should we consider for our customers? What price should we charge? What is the most effective way to reach our target? Should we go indirect (through distributors) or reach our customers directly? How should we communicate the benefits of our products, through what media?
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