Strategic Marketing of Tourism Destinations

  • Richard Batchelor


The original ‘Mrs Beeton’ household management and cookery book had a recipe for jugged hare. This commenced, ‘First catch your hare’. When considering the development of destination marketing strategies, one must determine at the outset what a destination is. The spectrum of definitions is extremely broad.


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References and Further Reading

  1. Davidson, R. and Maitland, R. (1997) Tourism Destinations, Hodder & Stoughton: London.Google Scholar
  2. Goodall, B. and Ashworth, G. (eds) (1988) Marketing in the Tourism Industry: The Promotion of Destination Regions, International Thomson Business Press: London.Google Scholar
  3. Heath, E. and Wall, G. (1992) Marketing Tourism Destinations: A Strategic Planning Approach, Wiley: New York.Google Scholar
  4. Laws, E. (1995) Tourist Destination Management: Issues, Analysis and Policies, International Thomson Business Press: London.Google Scholar
  5. Lickorish, L.J. with Jefferson, A., Bodlender, J. and Jenkins, C.L. (1991) Developing Tourism Destinations: Policies and Perspectives, FT Management: London.Google Scholar
  6. Middleton, V.T.C. (1994) Marketing in Travel and Tourism, Butterworth-Heinemann: London.Google Scholar
  7. Montanari, A. and Williams, A.M. (eds) (1995) European Tourism: Regions, Spaces and Restructuring, Wiley: London.Google Scholar
  8. Pompl, W. and Lavery, P. (eds) (1995) Tourism in Europe: Structures and Developments, CAB International: Wallingford.Google Scholar
  9. Ringer, G. (ed.) (1998) Destinations: Cultural Landscapes of Tourism, Routledge, London.Google Scholar
  10. Sinclair, M.T. and Stabler, M.J. (eds) (1991) The Tourism Industry: An International Analysis, CAB International: Wallingford.Google Scholar

Copyright information

© François Vellas and Lionel Bécherel 1999

Authors and Affiliations

  • Richard Batchelor

There are no affiliations available

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