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Strategic Marketing of Tourism Destinations

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Book cover The International Marketing of Travel and Tourism

Abstract

The original ‘Mrs Beeton’ household management and cookery book had a recipe for jugged hare. This commenced, ‘First catch your hare’. When considering the development of destination marketing strategies, one must determine at the outset what a destination is. The spectrum of definitions is extremely broad.

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References and Further Reading

  • Davidson, R. and Maitland, R. (1997) Tourism Destinations, Hodder & Stoughton: London.

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  • Goodall, B. and Ashworth, G. (eds) (1988) Marketing in the Tourism Industry: The Promotion of Destination Regions, International Thomson Business Press: London.

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  • Heath, E. and Wall, G. (1992) Marketing Tourism Destinations: A Strategic Planning Approach, Wiley: New York.

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  • Laws, E. (1995) Tourist Destination Management: Issues, Analysis and Policies, International Thomson Business Press: London.

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  • Lickorish, L.J. with Jefferson, A., Bodlender, J. and Jenkins, C.L. (1991) Developing Tourism Destinations: Policies and Perspectives, FT Management: London.

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  • Middleton, V.T.C. (1994) Marketing in Travel and Tourism, Butterworth-Heinemann: London.

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  • Montanari, A. and Williams, A.M. (eds) (1995) European Tourism: Regions, Spaces and Restructuring, Wiley: London.

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  • Pompl, W. and Lavery, P. (eds) (1995) Tourism in Europe: Structures and Developments, CAB International: Wallingford.

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  • Ringer, G. (ed.) (1998) Destinations: Cultural Landscapes of Tourism, Routledge, London.

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  • Sinclair, M.T. and Stabler, M.J. (eds) (1991) The Tourism Industry: An International Analysis, CAB International: Wallingford.

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Authors
  1. Richard Batchelor
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Editor information

Editors and Affiliations

  1. Institute of International Development Studies, University of Toulouse, 1 Science Sociales, Place Anatole, 31042, Toulouse, CEDEX, France

    François Vellas (Professor of International Tourism Economics) (Professor of International Tourism Economics)

  2. International Tourism Consultancy, 14 Latchmere Road, London, SW11 2DX, UK

    Lionel Bécherel (Director) (Director)

Copyright information

© 1999 François Vellas and Lionel Bécherel

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Batchelor, R. (1999). Strategic Marketing of Tourism Destinations. In: Vellas, F., Bécherel, L. (eds) The International Marketing of Travel and Tourism. Palgrave, London. https://doi.org/10.1007/978-1-349-27486-4_7

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