Strategic Marketing of Tourism Destinations
The original ‘Mrs Beeton’ household management and cookery book had a recipe for jugged hare. This commenced, ‘First catch your hare’. When considering the development of destination marketing strategies, one must determine at the outset what a destination is. The spectrum of definitions is extremely broad.
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References and Further Reading
- Davidson, R. and Maitland, R. (1997) Tourism Destinations, Hodder & Stoughton: London.Google Scholar
- Goodall, B. and Ashworth, G. (eds) (1988) Marketing in the Tourism Industry: The Promotion of Destination Regions, International Thomson Business Press: London.Google Scholar
- Heath, E. and Wall, G. (1992) Marketing Tourism Destinations: A Strategic Planning Approach, Wiley: New York.Google Scholar
- Laws, E. (1995) Tourist Destination Management: Issues, Analysis and Policies, International Thomson Business Press: London.Google Scholar
- Lickorish, L.J. with Jefferson, A., Bodlender, J. and Jenkins, C.L. (1991) Developing Tourism Destinations: Policies and Perspectives, FT Management: London.Google Scholar
- Middleton, V.T.C. (1994) Marketing in Travel and Tourism, Butterworth-Heinemann: London.Google Scholar
- Montanari, A. and Williams, A.M. (eds) (1995) European Tourism: Regions, Spaces and Restructuring, Wiley: London.Google Scholar
- Pompl, W. and Lavery, P. (eds) (1995) Tourism in Europe: Structures and Developments, CAB International: Wallingford.Google Scholar
- Ringer, G. (ed.) (1998) Destinations: Cultural Landscapes of Tourism, Routledge, London.Google Scholar
- Sinclair, M.T. and Stabler, M.J. (eds) (1991) The Tourism Industry: An International Analysis, CAB International: Wallingford.Google Scholar