Abstract
The original ‘Mrs Beeton’ household management and cookery book had a recipe for jugged hare. This commenced, ‘First catch your hare’. When considering the development of destination marketing strategies, one must determine at the outset what a destination is. The spectrum of definitions is extremely broad.
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References and Further Reading
Davidson, R. and Maitland, R. (1997) Tourism Destinations, Hodder & Stoughton: London.
Goodall, B. and Ashworth, G. (eds) (1988) Marketing in the Tourism Industry: The Promotion of Destination Regions, International Thomson Business Press: London.
Heath, E. and Wall, G. (1992) Marketing Tourism Destinations: A Strategic Planning Approach, Wiley: New York.
Laws, E. (1995) Tourist Destination Management: Issues, Analysis and Policies, International Thomson Business Press: London.
Lickorish, L.J. with Jefferson, A., Bodlender, J. and Jenkins, C.L. (1991) Developing Tourism Destinations: Policies and Perspectives, FT Management: London.
Middleton, V.T.C. (1994) Marketing in Travel and Tourism, Butterworth-Heinemann: London.
Montanari, A. and Williams, A.M. (eds) (1995) European Tourism: Regions, Spaces and Restructuring, Wiley: London.
Pompl, W. and Lavery, P. (eds) (1995) Tourism in Europe: Structures and Developments, CAB International: Wallingford.
Ringer, G. (ed.) (1998) Destinations: Cultural Landscapes of Tourism, Routledge, London.
Sinclair, M.T. and Stabler, M.J. (eds) (1991) The Tourism Industry: An International Analysis, CAB International: Wallingford.
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© 1999 François Vellas and Lionel Bécherel
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Batchelor, R. (1999). Strategic Marketing of Tourism Destinations. In: Vellas, F., Bécherel, L. (eds) The International Marketing of Travel and Tourism. Palgrave, London. https://doi.org/10.1007/978-1-349-27486-4_7
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DOI: https://doi.org/10.1007/978-1-349-27486-4_7
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Print ISBN: 978-0-333-71759-2
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