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The International Marketing of Travel and Tourism pp 119–141Cite as

‘Green’ Strategies in the Tourism and Hospitality Industries

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Abstract

This chapter will examine green strategic issues affecting tourism and hospitality from three perspectives. It will first provide an overview of the sector where a number of initiatives will be discussed. Then, it will outline green trends with particular reference to the significance of environmental indicators and environmental auditing. And finally, green marketing strategies such as green alliances in the tourism and hospitality sectors will be presented.

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Authors
  1. Dimitrios Diamantis
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  2. Adele Ladkin
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Editor information

Editors and Affiliations

  1. Institute of International Development Studies, University of Toulouse, 1 Science Sociales, Place Anatole, 31042, Toulouse, CEDEX, France

    François Vellas (Professor of International Tourism Economics) (Professor of International Tourism Economics)

  2. International Tourism Consultancy, 14 Latchmere Road, London, SW11 2DX, UK

    Lionel Bécherel (Director) (Director)

Copyright information

© 1999 François Vellas and Lionel Bécherel

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Cite this chapter

Diamantis, D., Ladkin, A. (1999). ‘Green’ Strategies in the Tourism and Hospitality Industries. In: Vellas, F., Bécherel, L. (eds) The International Marketing of Travel and Tourism. Palgrave, London. https://doi.org/10.1007/978-1-349-27486-4_4

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