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Strategic Analysis and Strategy Formulation

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The International Marketing of Travel and Tourism

Abstract

The objective of this chapter is to provide a broad overview of the stages of the strategic marketing process and to introduce a few of the techniques used in developing a strategic plan. In the last two decades, this topic has been extensively covered and a list of references is included the end of the chapter to guide the reader towards sources for further reading.

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Authors
  1. Lionel BÉcherel
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  2. FranÇois Vellas
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Editor information

Editors and Affiliations

  1. Institute of International Development Studies, University of Toulouse, 1 Science Sociales, Place Anatole, 31042, Toulouse, CEDEX, France

    François Vellas (Professor of International Tourism Economics) (Professor of International Tourism Economics)

  2. International Tourism Consultancy, 14 Latchmere Road, London, SW11 2DX, UK

    Lionel Bécherel (Director) (Director)

Copyright information

© 1999 François Vellas and Lionel Bécherel

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Cite this chapter

BÉcherel, L., Vellas, F. (1999). Strategic Analysis and Strategy Formulation. In: Vellas, F., Bécherel, L. (eds) The International Marketing of Travel and Tourism. Palgrave, London. https://doi.org/10.1007/978-1-349-27486-4_2

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