Strategic Management

Abstract

The traditional model of administration was criticised earlier for its inward focus and short-term perspective. Both of these shortcomings have altered with the advent of new public management, with the public sector now showing more concern with longer-term strategy than ever before. The strategic perspective considers the organisation in its external environment; it aims to specify clear goals and objectives; it attempts to move away from routine management tasks to consider, in a systematic way, longer-term considerations of the very future of the organisation. Strategy addresses ‘a crucial concern: positioning the organisation to face an increasingly uncertain future’ (Nutt and Backoff, 1992, p. 58).