A Rose is a Rose is a Rover



For a few weeks in the spring of 1996, Rover cars ran a full-page colour advertisement in some of the Sunday Supplements. This advertisement featured Alma-Tadema’s celebrated painting The Roses of Heliogabalus (see the jacket of this book). In this painting, the Emperor Heliogabalus with a few of his friends loll over a banquet in a very Victorian-Roman way, idly watching some of the other guests, on a lower level, being showered by clouds of rose petals. At the top of the advertisement were the words, ‘If you’d like to know more about how we turn a long journey in a Rover 400 Saloon into a bed of roses, telephone us on...’. Alongside this statement was a small Rover badge with ‘Relax, it’s a Rover’ beneath it. Under the picture, just below the cascading roses, were the words, ‘Few places are as comfortable as a Rover 400.’


Classical World Ancient World Rose Petal Willed Ignorance Moral Ambiguity 
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© Palgrave Macmillan, a division of Macmillan Publishers Limited 1998

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