Manufacturing Strategy: Providing Support for Agreed Markets

Abstract

Today, executives in any sector have a difficult task. No more so than those in manufacturing. Performing well in the key executive functions of making and selling products has always been tough. Increasing competition and the growing demands and expectations of customers has raised both targets and tempo. In this increasingly difficult environment, companies need to harness the resources of all their functions. Unless they do, functional executives will develop capabilities and pursue strategic priorities independently of one another and the corporate whole.