Segment Checklist (Step 7)

  • Malcolm McDonald
  • Ian Dunbar
Chapter

Abstract

To conclude this phase of the segmentation process, the final clusters in Step 6 are individually checked against size, differentiation, reachability and company compatibility If they pass this ‘reality check’, they can then proceed into the second phase of the segmentation process.

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Copyright information

© Malcolm McDonald and Ian Dunbar 1998

Authors and Affiliations

  • Malcolm McDonald
  • Ian Dunbar

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