Abstract
This step discusses the procedure required for building the micro-segments back up into market segments. A summary of where this step lies in relation to the process as detailed so far appears in Figure 7.1.
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© 1998 Malcolm McDonald and Ian Dunbar
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McDonald, M., Dunbar, I. (1998). Forming Segments (Step 6). In: Market Segmentation. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-26591-6_7
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DOI: https://doi.org/10.1007/978-1-349-26591-6_7
Publisher Name: Palgrave Macmillan, London
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