So far the discussion of the strategies and behaviours of companies has tended to assume that these companies are established players in the international market, with on-going, cross-border operations and structures. At the same time one should remember that a feature of the 1980s and 1990s has been an increase in international activity, which implies that a number of companies have engaged in some form of international activity for the first time. These tend to be smaller companies, but not exclusively so (not every big company is a multinational).
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