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© 1998 Michael J. Baker
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Baker, M.J. (1998). E. In: Macmillan Dictionary of Marketing and Advertising. Palgrave, London. https://doi.org/10.1007/978-1-349-26479-7_5
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DOI: https://doi.org/10.1007/978-1-349-26479-7_5
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-71566-6
Online ISBN: 978-1-349-26479-7
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