Abstract
Branding began many centuries before the term acquired its modern usage. The Greeks and Romans and others before them had various ways of promoting wares or goods, whether they were wines or pots, metals or ointments. Messages would be written informing the public that this man, at this address, could make shoes and that the man who lived over there, at that address, was a scribe. The Greeks also used town criers to announce the arrival of ships with particular cargoes.
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Further Reading
Oren Arnold, What’s in a Name: Famous Brand Names (New York: Julian Messner, 1979).
Henry Button and Andrew Lampert, The Guinness Book of the Business World (Enfield: Guinness Superlatives, 1976).
Otto Klepner, Advertising Procedure, 8th edn (Englewood Cliffs, NJ: Prentice-Hall, 1983).
Kochan (ed.), The World’s Greatest Brands (Macmillan, 1996).
Milton Moskowitz, Michael Katz and Robert Levering (eds), Everybody’s Business: An Almanac (San Francisco: Harper & Row, 1980).
Tim Nicholson, Car Badges of the World (London: Cassell, 1970).
Frank Presbury, The History and Development of Advertising (New York: Doubleday, Doran & Co, 1929).
Adrian Room, Dictionary of Trade Name Origins, rev. edn (London: Routledge & Kegan Paul, 1983).
Marjorie Stiling, Famous Brand Names, Emblems and Trade-Marks (Newton Abbot: David & Charles, 1980).
UK Trade Names, 8th edn (East Grinstead: Kompass Publishers, 1984).
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© 1998 Adrian Room
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Room, A. (1998). History of Branding. In: Hart, S., Murphy, J. (eds) Brands. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-26070-6_2
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DOI: https://doi.org/10.1007/978-1-349-26070-6_2
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