Abstract
As we have seen from the previous chapter, regardless of the accounting debate about balance sheets, the fact remains that the amount being paid to acquire branded-goods companies such as Rowntree MacIntosh, Pillsbury, Bond Brewing and Nabisco has focused attention on the value of brands and their importance in the net worth of businesses.
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© 1998 Raymond Perrier
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Perrier, R. (1998). Brand Licensing. In: Hart, S., Murphy, J. (eds) Brands. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-26070-6_11
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DOI: https://doi.org/10.1007/978-1-349-26070-6_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-65909-0
Online ISBN: 978-1-349-26070-6
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