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Brands pp 95-103 | Cite as

Brands as Financial Assets

  • Alex Batchelor

Abstract

A first lesson in economics at school will include the assertion that the primary purpose of business is the creation of wealth. ‘Wealth’, like ‘business’, is a word heavily encrusted with associations. The acquisition, ownership and distribution of wealth have for centuries excited controversy — often in a way that has little or nothing to do with the nature of wealth itself. If we can try and leave the joys of semantic and moral debate aside, for the purposes of this chapter let us consider ‘wealth’ as the value of all kinds of goods and services that people produce from the resources available to them.

Keywords

Balance Sheet Financial Asset Intangible Asset Replacement Cost Revenue Stream 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Alex Batchelor 1998

Authors and Affiliations

  • Alex Batchelor
    • 1
  1. 1.InterbrandUK

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