Brands pp 1-12 | Cite as

What Is Branding?

  • John Murphy

Abstract

Since the earliest times producers of goods have used their brands or marks to distinguish their products. Pride in their products has no doubt played a part in this. More particularly, by identifying their products they have provided purchasers with a means of recognising and specifying them should they wish to repurchase or recommend the products to others.

Keywords

Income Marketing Coherence Tylenol Defend 

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Copyright information

© John Murphy 1998

Authors and Affiliations

  • John Murphy
    • 1
  1. 1.InterbrandUK

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