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Brands pp 1-12 | Cite as

What Is Branding?

  • John Murphy

Abstract

Since the earliest times producers of goods have used their brands or marks to distinguish their products. Pride in their products has no doubt played a part in this. More particularly, by identifying their products they have provided purchasers with a means of recognising and specifying them should they wish to repurchase or recommend the products to others.

Keywords

Trade Mark Branded Product Brand Personality Brand Extension Proprietary Trade 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© John Murphy 1998

Authors and Affiliations

  • John Murphy
    • 1
  1. 1.InterbrandUK

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