Abstract
This paper analyses the industrial procurement practices of Taiwanese firms in the Chinese market. It is based on data collected during the months of September through December 1995 and covers 95 firms currently doing business in this market. Industrial procurement practices of these firms were studied in New Task buying situations (Robinson, Faris, and Wind, 1967) and relate specifically to the following factors: (a) the role of purchasing managers in the purchase decision process for equipment and component parts, (b) the importance of different functional departments in the decision process, (c) the importance of technical, commercial, and social factors in the choice of a supplier, and (d) the impact of environmental factors such as market structure, economic, technology, and culture on the purchase decision process of buyers.
* The author is most grateful to Dr Wen-Jeng Kuo of Chung-Hua Institution For Economic Research, Taipei, for his assistance in collecting material for this paper.
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© 1997 Palgrave Macmillan, a division of Macmillan Publishers Limited
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Dzever, S. (1997). Industrial Procurement Practices of Taiwanese Firms in the Chinese Market. In: Dzever, S., Jaussaud, J. (eds) Perspectives on Economic Integration and Business Strategy in the Asia-Pacific Region. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-25641-9_10
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DOI: https://doi.org/10.1007/978-1-349-25641-9_10
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