Abstract
The forms in this planner have been prepared by consultants who between them have accumulated almost fifty years of experience of providing advice to businesses and organisations of all types and who have prepared literally thousands of marketing strategies, business plans and other reports for businesses of all sizes.
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© 1997 John Cooper and Peter Lane
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Cooper, J., Lane, P. (1997). The Marketing Planner. In: Practical Marketing Planning. Palgrave, London. https://doi.org/10.1007/978-1-349-25551-1_15
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DOI: https://doi.org/10.1007/978-1-349-25551-1_15
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-67908-1
Online ISBN: 978-1-349-25551-1
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