Abstract
When a human infant comes into the world to start life, he or she is not very well equipped for the journey. Unlike many animal infants, a human baby is completely helpless for a relatively long period of time, and for several years is physically dependent on adults for sheer survival. Contrast this with several species of birds that start to get about and forage for themselves shortly after they are born, for example chickens. However, while the baby bird will grow up to do not a lot more than getting about and foraging, our human baby may grow up to be Billie Holliday or Sigmund Freud.
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Further Reading
Anderson J. R., Cognitive Psychology And Its Implications (New York: W. H. Freeman, 1985). A thorough account of cognitive processes, including information processing, and their links with everyday behaviour.
Bandura, A., Principles of Behavior Modification (New York: Holt, Rinehart & Winston, 1969). A leading social psychologist’s account of how and why human behaviour can be shaped.
Mackintosh, N. J., Conditioning and Associative Learning (New York: Oxford University Press, 1983). An exposition of the links between the conditioning process and cognitive learning theory.
Robertson, T. and H. H. Kassarjian (eds), Handbook of Consumer Behavior (Englewood Cliffs, NJ: Prentice-Hall, 1991). The authoritative source of concepts and theories of consumer behaviour. The 1991 edition contains some useful articles on the application of conditioning and other learning theories.
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© 1997 David A. Statt
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Statt, D.A. (1997). Learning. In: Understanding the Consumer. Palgrave, London. https://doi.org/10.1007/978-1-349-25438-5_6
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