Abstract
In the previous chapter we examined the growth of consumer awareness in recent years and saw that it built on a long history of organized movements for and government legislation on consumer interests. In this final chapter we will consider the current position of the consumer and (cautiously!) attempt to extrapolate future events from the most recent trends in the consumer behaviour dealt with in this book.
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Further Reading
Adams, R.,J. Carruthers and C. Fisher, Shopping for a Better World: A Quick and Ensy Guide to Socially Responsible Shopping (London: Kogan Page, 1991). Like it says.
Barnet, R. and J. Cavanagh, Global Dreams (New York: Simon & Schuster, 1994). The birth and development of consumer identity and self-image in the light of marketing practices.
Cairncross, F., Costing the Earth (London: Business Books/The Economist Books, 1991). An optimistic view of how technological fixes can allow the present consumer society to continue.
Coote, A., The Welfare of Citizens (London: Rivers Oram, 1992). An attempt to combine the concepts of citizen and consumer.
Durning, A. T., How Much is Enough? (London: Earthscan, 1992). A pessimistic view of the likelihood of maintaining the present consumer society in the face of ecological pressures.
Elkington, J. and J. Hailes, The Green Consumer Guide (London: Gollancz, 1988). Comparison of products and companies on environmental criteria.
References
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Gabriel Y. and T. Lang, The Unmanageable Consurrer (London: Sage, 1995), p. 148.
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© 1997 David A. Statt
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Statt, D.A. (1997). The Future Consumer. In: Understanding the Consumer. Palgrave, London. https://doi.org/10.1007/978-1-349-25438-5_19
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DOI: https://doi.org/10.1007/978-1-349-25438-5_19
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