A Study of EC Firms’ Choice of Entry Mode into the Chinese Market: Licensing or Joint Ventures?

  • Wei-Ping Wu
Part of the Academy of International Business (UKI) Series book series


Since 1978, China has embarked on an ‘open door’ policy in order to develop its national economy, having been hampered by ideological considerations for many years. At the same time, Western firms have shown great interest in securing a profitable share of what is potentially the world’s largest consumer market (of over one billion people). As a result, the trade and economic relations between China and Western countries have been greatly enhanced during the past decade.


Europe Income Marketing Omic Jobber 


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© Academy of International Business, UK Chapter 1997

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  • Wei-Ping Wu

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