Advertisement

Advertising

Chapter
  • 9 Downloads

Abstract

During the general election of 1812, the Conservative MP Sir Matthew Ridley spent 50 guineas on newspaper advertisements. He was then appalled to discover that the papers he had used charged for electoral ads at double their normal rates. The unfortunate Sir Matthew later told the House of Commons that this was a practice ‘to be reprobated’.4

Keywords

Party Leader Conservative Party Poster Campaign Advertising Budget Political Advertising 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Martin Rosenbaum 1997

Authors and Affiliations

There are no affiliations available

Personalised recommendations