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Conclusion

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Abstract

In a television interview during the 1992 general election, Sir Robin Day quizzed John Major about his apparently faltering campaign and asked: ‘What has happened to the soapbox you used to speak from in your younger days in Brixton? Couldn’t you bring that into play somehow?’2 It must have struck Major as a good question, because two days later he stood on a packing crate in Luton and shouted at a surprised crowd of Saturday shoppers through a loudhailer. In the campaign until then the prime minister had spoken in the contrasting environment of carefully planned, high-tech settings to ticket-only gatherings of the party faithful. But from that time the ‘soapbox’ became his electioneering trademark.

Keywords

Political Communication Press Conference Television Interview News Bulletin Contrasting Environment 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Martin Rosenbaum 1997

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