Abstract
When you have finished working through this chapter you should be able to
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Understand why there is a need for all business managers to be able to read and interpret financial statements
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Define the term ratio in a business context
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Explain the term ratio analysis
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Appreciate the reasons for using ratio analysis in the interpretation of financial statements
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Identify the key areas on which ratio analysis focuses
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© 1996 Ruth A. Schmidt and Helen Wright
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Cite this chapter
Schmidt, R.A., Wright, H. (1996). Introduction to Ratio Analysis. In: Financial Aspects of Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-25020-2_7
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DOI: https://doi.org/10.1007/978-1-349-25020-2_7
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-63782-1
Online ISBN: 978-1-349-25020-2
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