Abstract
When you have finished working through this chapter you should be able to
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Define multiple regression
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Use a spreadsheet to carry out a multiple regression analysis
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Interpret spreadsheet output relating to multiple regression
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Select the most appropriate regression model from an inspection of the spreadsheet output relating to various possible models on the basis of P-values and R square values
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© 1996 Ruth A. Schmidt and Helen Wright
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Schmidt, R.A., Wright, H. (1996). Multiple Regression. In: Financial Aspects of Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-25020-2_17
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DOI: https://doi.org/10.1007/978-1-349-25020-2_17
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-63782-1
Online ISBN: 978-1-349-25020-2
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