Abstract
When you have finished working through this chapter you should be able to
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Draw a SCATTER DIAGRAM
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Understand what is meant by a linear relationship
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Distinguish between and identify explanatory and DEPENDENT VARIABLES
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Define the term correlation
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Distinguish between positive correlation and NEGATIVE CORRELATION
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Measure the strength of a linear relationship using a CORRELATION COEFFICIENT
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Understand that strong correlation does not necessarily imply a causal relationship
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© 1996 Ruth A. Schmidt and Helen Wright
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Schmidt, R.A., Wright, H. (1996). Forecasting Using Relationships Between Variables. In: Financial Aspects of Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-25020-2_14
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DOI: https://doi.org/10.1007/978-1-349-25020-2_14
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-63782-1
Online ISBN: 978-1-349-25020-2
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