Abstract
When you have finished working through this chapter you should be able to
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Discuss how the ratios covered in previous chapters relate to each other and construct a profit tree to show the profitability pathways adopted by an organisation
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Make use of the information provided in the profit tree to construct a coherent and logical argument identifying the reasons behind an organisation’s performance and relating overall performance back to decisions and systems at the operational level
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Use the profit tree model to carry out a detailed comparative analysis and interpretation of two sets of accounts
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Make use of a spreadsheet to construct a template for the profit tree model
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Use the profit tree spreadsheet to examine the impact of a range of proposed changes at the operating level on the overall future performance of the business
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© 1996 Ruth A. Schmidt and Helen Wright
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Schmidt, R.A., Wright, H. (1996). Analysis of Profit Pathways. In: Financial Aspects of Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-25020-2_10
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DOI: https://doi.org/10.1007/978-1-349-25020-2_10
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-63782-1
Online ISBN: 978-1-349-25020-2
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